Technology has penetrated all aspects of modern life and has enhanced the way small businesses operate, allowing them to tackle large corporations head-on. Technology simplifies many processes, which lets many tasks be completed with a skeleton staff, and at a low budget. When a small business harnesses the power of technology, it can double their revenue and increase its employment growth easily. Whether you’re running a tech business, operating a restaurant, or working freelance, technology can support you, continue reading to find out how.
Technology makes life much easier, but it comes with a higher risk of cyber-attacks, which is why we need to put measures in place to protect company and customer data, which is a hot topic right now. You will need to install a cybersecurity suite on any digital device that you use for business, whether that be a smartphone, tablet, or desktop computer. In our opinion, Comodo is one of the best when it comes to protecting businesses.
A Laptop or Desktop
Before you can start operating digital tools, you will need to have a computer to operate from. A PC operating Windows is the best option because it integrates well with the majority of tools, and also communicates with many Android apps. You don’t need to spend a fortune on a computer, and this Lenovo Desktop for Small Business will make the perfect addition to your business.
Social media is vital to business success in 2022, which is why small businesses need to have it in their digital repertoire. There are countless platforms to create content for including Instagram, Twitter, Facebook, and TikTok, which can become overwhelming to manage individually. Therefore, a social media automation tool can save time, which can be put into other tasks; Hootsuite is our favourite tool for this.
Customer Relationship Management (CRM)
Customers are what make or break your business, which means they need to be managed effectively. Therefore, a customer relationship management (CRM) tool, which is a cloud-based solution, will allow you to manage existing customers and generate potential new leads. There are countless tasks you can fulfil with a CRM tool, which makes it easy to scale depending on your business’s needs. If you want a user-friendly experience suited for a beginner, Insightly is the place to be.
Having a website is one of the most valuable assets to a business. Your website will likely be the first contact a potential customer has with your business and is your place to offer crucial information that can’t be accessed anywhere else. When building your website, you should consider any questions that can be asked, and provide detailed answers to them. To build a successful site, you will need to learn how to optimise it for the SERPs.
Technology has become a vital tool for small businesses to leverage and can put them on an equal playing field against large corporations. Utilising technology effectively will help to drive up revenue and build staff numbers.